{
  "id": "OPS-USECASE-SCOPE",
  "slug": "ops-usecase-scope",
  "title": "The campaign must not describe content it is not registered to send",
  "statement": "The description must not mention message categories outside the declared use case.",
  "rationale": "Live traffic must match the registered use case, and the description is where a mismatch is visible before it becomes a filtering problem. A description promising \"and occasional special offers\" under a transactional use case has pre-announced the violation.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "campaign.description + campaign.usecase",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "T-Mobile"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove out-of-scope categories from the description, or change the use case to MIXED and collect promotional-grade consent to cover them.",
  "example": "ACCOUNT_NOTIFICATION description should describe only account and order messaging, with no promotional aside.",
  "catalogIds": [
    "CMP-039"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/operational/ops-usecase-scope/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-usecase-scope.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}