{
  "id": "OPS-VOLUME-PLAUSIBLE",
  "slug": "ops-volume-plausible",
  "title": "Declared volume must be plausible for the business",
  "statement": "The message volume the campaign implies should be consistent with the size of the business described.",
  "rationale": "A two-location coffee shop declaring a million messages a month is either mis-declaring or fronting for someone else's traffic, and volume mismatch is a signal reviewers use to detect resold registrations. Under-declaring is also a problem, since throughput is granted against the declaration.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "campaign.description + brand website",
  "severity": "MEDIUM",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "T-Mobile",
    "AT&T"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Declare volume consistent with your actual subscriber base. If you expect rapid growth, register at current scale and request an increase later rather than over-declaring now.",
  "example": "A single-location retailer with ~5,000 subscribers should not declare enterprise-tier volume.",
  "catalogIds": [
    "CMP-055"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/operational/ops-volume-plausible/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-volume-plausible.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}