{
  "id": "POL-030",
  "slug": "pol-030",
  "title": "Both documents must be linked from the site footer on every page",
  "statement": "The privacy policy and the terms must be linked from the footer of every page on the brand site.",
  "rationale": "CTIA asks for the policy to be conspicuously displayed and CCPA for a conspicuous link on the homepage, and a footer link satisfies both wherever a consumer happens to land — which for a messaging programme is usually a deep link, not the home page. A policy reachable only from the home page is unreachable from the page the messages point at.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "site footer link set",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "CCPA",
    "Plivo",
    "AT&T",
    "Bird"
  ],
  "codes": [
    {
      "provider": "Bandwidth/DCA",
      "code": "805",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Put both links in the site-wide footer template rather than on individual pages. Done when an interior page — a product, a post, a landing page — shows both links without navigating anywhere.",
  "notes": "CTIA MPBP §5.2.1 requires conspicuous display; the specific \"every page footer\" formulation comes from a secondary source. The requirement that the policy be reachable at all is WEB-045, which fails a site with no link anywhere.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-030/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-030.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}