# POL-030 — Both documents must be linked from the site footer on every page

> The privacy policy and the terms must be linked from the footer of every page on the brand site.

- **Rule ID:** POL-030
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `site footer link set`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** CTIA, CCPA, Plivo, AT&T, Bird
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-030/

## Why this rule exists

CTIA asks for the policy to be conspicuously displayed and CCPA for a conspicuous link on the homepage, and a footer link satisfies both wherever a consumer happens to land — which for a messaging programme is usually a deep link, not the home page. A policy reachable only from the home page is unreachable from the page the messages point at.

## How to fix it

Put both links in the site-wide footer template rather than on individual pages. Done when an interior page — a product, a post, a landing page — shows both links without navigating anywhere.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Bandwidth/DCA | `805` | yes |

## Notes

CTIA MPBP §5.2.1 requires conspicuous display; the specific "every page footer" formulation comes from a secondary source. The requirement that the policy be reachable at all is WEB-045, which fails a site with no link anywhere.