{
  "id": "POL-067",
  "slug": "pol-067",
  "title": "A Do-Not-Sell link must not appear to reopen the SMS carve-out",
  "statement": "Where the brand publishes a \"Do Not Sell or Share My Personal Information\" link, the policy must make clear that the SMS exclusion applies regardless.",
  "rationale": "The link is an admission that the business sells or shares something, and a reviewer who finds it reads the messaging carve-out as one of the things a consumer must opt out of rather than as a promise already made. Businesses publishing it are complying carefully with California law, which is what makes this trap so unfair: the more diligent the CCPA work, the more likely the 10DLC rejection.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "privacy policy body + Do-Not-Sell link",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "privacy_policy",
  "authorities": [
    "CCPA",
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Bandwidth",
      "code": "7103",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "State next to the Do-Not-Sell disclosure that messaging opt-in data is never sold or shared and is therefore outside the request entirely. Done when a reader can see the exclusion holds without submitting anything.",
  "example": "We honour Do Not Sell or Share requests for the categories listed above. Text messaging opt-in data and consent are never sold or shared in any case, so no request is needed for them.",
  "notes": "Conditional on the brand publishing the link, which no applicability dimension expresses; the criteria pass immediately where no such link exists. The catalog records the rule as a research judgement grounded in CCPA §7011 and Twilio 30932 rather than as published vendor wording.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-067/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-067.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}