{
  "id": "POL-093",
  "slug": "pol-093",
  "title": "A non-marketing programme's policy must not describe promotional texting",
  "statement": "Where the campaign is not registered for marketing, the policy must not describe promotional or marketing texting.",
  "rationale": "The inverse of the use-case match, and the one with the different fix: here the policy is broader than the registration, so a reviewer reads it as a marketing programme registered as transactional to get an easier consent standard. It usually arrives through a policy written for the whole business being pointed at a single transactional campaign.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "privacy policy body vs campaign.usecase",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "privacy_policy",
  "authorities": [
    "AWS"
  ],
  "applicability": {
    "excludeUseCases": [
      "MARKETING",
      "MIXED",
      "SWEEPSTAKE"
    ]
  },
  "applicabilityText": "Applies when the use case is NOT MARKETING, MIXED and SWEEPSTAKE.",
  "universal": false,
  "remediation": "Either narrow the policy so its messaging section describes only the transactional programme, or register the marketing use case and collect promotional-grade consent. Done when the policy claims no more than the registration does.",
  "example": "Non-marketing policy text: \"We text you about your open support ticket. We do not send promotional messages to numbers collected this way.\"",
  "notes": "The converse of POL-077, which forces the marketing use case when the policy mentions promotions. Same pair of documents, opposite direction, different fix — narrow the policy rather than widen the registration.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-093/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-093.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}