{
  "id": "POL-098",
  "slug": "pol-098",
  "title": "The policy must disclose message frequency",
  "statement": "The privacy policy must disclose how often the programme sends messages.",
  "rationale": "Twilio asks for the frequency in the privacy policy while CTIA locates it in the terms, so a business that put it in one document and not the other is complying with a real standard and failing a different one. The consumer interest is the same in both places: how often is the thing they just agreed to going to reach them.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "privacy policy body",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "privacy_policy",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30908",
      "remediable": true,
      "generation": "gen1"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add the frequency claim to the messaging section of the policy, worded identically to the one in the SMS terms and at the opt-in. Done when all three say the same thing.",
  "example": "Message frequency varies.",
  "notes": "A genuine provider divergence, resolved by requiring it in both documents: Twilio 30908 and 30909 demand it in the privacy policy, CTIA in the terms and conditions. POL-172 is the terms-side rule.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-098/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-098.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}