# POL-117 — No document may designate an exclusive way to revoke consent

> No policy, terms or message copy may state that a single named method is the only way to opt out.

- **Rule ID:** POL-117
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `privacy policy + SMS terms body`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** FCC
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-117/

## Why this rule exists

The FCC settled in 2024 that a consumer may revoke consent by any reasonable means, so a document naming one exclusive route is asserting a restriction the rule removes — and the consumer who emails instead of texting STOP, and keeps receiving messages, has a complaint the brand cannot answer. The language is usually written to be helpful: "to unsubscribe, reply STOP" becomes "STOP is the only way to unsubscribe" in an effort to be clear.

## How to fix it

Remove any wording that makes one route exclusive and say the opposite: name the easy route and confirm that other reasonable requests are honoured too. Done when no sentence in either document contains "only way", "must be submitted through", or an equivalent.

## Example of a compliant value

```text
Reply STOP to any message to unsubscribe. You can also email support@acmecoffee.com or call 415-555-0134 — we honour any reasonable request to stop.
```

## Common mistakes

- The exclusivity often lives in a portal or account-settings sentence rather than in the SMS section: "opt-out requests must be submitted through your account" is the same defect wearing different clothes.