# POL-150 — The SMS terms must exist as a document of their own

> The SMS terms must be published as a distinct, directly accessible document rather than only as a clause inside the general website terms.

- **Rule ID:** POL-150
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `SMS terms document`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** Bandwidth, TCR, Sinch, Plivo, Twilio, Klaviyo, Infobip
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-150/

## Why this rule exists

A consumer who wants to know what they signed up for should not have to read a commercial terms-of-sale document to find it, and a reviewer given a general ToS has to hunt for the messaging clauses and decide whether what they found is the programme. Both problems disappear with a page whose whole subject is the text programme, which is why most providers ask for one.

## How to fix it

Publish a dedicated SMS terms page — /sms-terms is the conventional path — and register that URL on the campaign, keeping a cross-referencing section in the general ToS. Done when the terms URL opens a page whose subject is the messaging programme.

## Common mistakes

- Registering the general ToS URL and relying on a reader scrolling to the SMS section satisfies POL-211 and fails this rule. The two are kept separate because providers genuinely differ, so the safe build is a dedicated page plus an anchored section.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Bandwidth | `TFV 1504` | yes |
| Twilio (gen1) | `30882` | yes |

## Notes

Contested in the catalog: no primary source mandates a dedicated page over an anchored ToS section, and the canonical position taken here is to generate both. POL-211 is the relaxed form — an anchored section satisfies that and fails this.