{
  "id": "POL-151",
  "slug": "pol-151",
  "title": "The SMS terms must be about the messaging programme",
  "statement": "The SMS terms must cover the messaging programme specifically rather than restating general website terms.",
  "rationale": "A page titled \"SMS Terms\" that turns out to be the standard site terms with a heading changed tells a reviewer that nobody wrote terms for this programme — and the consumer still has no idea what they will receive. It happens when the terms page is produced to satisfy the registration field rather than to document anything.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "SMS terms body",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "Twilio",
    "TCR",
    "Infobip",
    "AWS",
    "Sinch"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30882",
      "remediable": true,
      "generation": "gen1"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Write the terms around this programme: what it sends, how often, who it is for, what it costs, how to stop and how to get help. Done when nothing in the document would be true of a different business.",
  "example": "Acme Coffee Rewards sends weekly promotional offers and rewards balance updates to customers who joined at checkout. Message frequency varies. Message and data rates may apply.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-151/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-151.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}