{
  "id": "POL-178",
  "slug": "pol-178",
  "title": "The terms should say how to re-subscribe",
  "statement": "The SMS terms should describe how someone can rejoin the programme after opting out.",
  "rationale": "People opt out during a busy period and want back in later, and without a documented route the only options are to guess a keyword or to contact support — so the business loses a subscriber who wanted to return. It also prevents a worse outcome: a business re-adding a number without fresh consent because the customer asked verbally and nobody recorded it.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "SMS terms opt-out section",
  "severity": "MEDIUM",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Name the re-subscription route beside the opt-out instruction — a keyword, the original sign-up page, or a support contact. Done when the terms answer \"how do I come back?\".",
  "example": "Changed your mind? Reply START to rejoin, or sign up again at acmecoffee.com/rewards.",
  "pitfalls": [
    "A re-subscription route is a fresh opt-in and has to collect fresh consent with the full disclosure. Do not describe it as \"we will just turn you back on\"."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-178/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-178.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}