{
  "id": "POL-180",
  "slug": "pol-180",
  "title": "SMS terms must state consent is not a condition of purchase",
  "statement": "The SMS terms must contain the statement that consent is not a condition of any purchase.",
  "rationale": "The same TCPA element required at the opt-in is required in the terms, so the promise survives the consumer forgetting what the checkout page said. Reviewers check both places, and the terms are the easier of the two to forget.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "terms body",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "FCC",
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add the sentence to the SMS terms section, worded as an unconditional statement. Check it is actually true of your checkout before publishing it, because the claim is verified against the live form by a separate rule.",
  "example": "Consent to receive text messages is not a condition of any purchase.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-180/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-180.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}