# POL-180 — SMS terms must state consent is not a condition of purchase

> The SMS terms must contain the statement that consent is not a condition of any purchase.

- **Rule ID:** POL-180
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `terms body`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** FCC, CTIA, TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-180/

## Why this rule exists

The same TCPA element required at the opt-in is required in the terms, so the promise survives the consumer forgetting what the checkout page said. Reviewers check both places, and the terms are the easier of the two to forget.

## How to fix it

Add the sentence to the SMS terms section, worded as an unconditional statement. Check it is actually true of your checkout before publishing it, because the claim is verified against the live form by a separate rule.

## Example of a compliant value

```text
Consent to receive text messages is not a condition of any purchase.
```