# POL-184 — SMS terms must list the supported opt-out and help keywords

> The SMS terms must name the keywords the programme honours for opting out and getting help.

- **Rule ID:** POL-184
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `terms body`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** CTIA, TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-184/

## Why this rule exists

The terms are where a consumer looks up how to leave when the last message they received has scrolled away. The keywords listed here must match the keywords the platform actually honours, which is the registration-side twin of a runtime obligation.

## How to fix it

List the keywords in the SMS terms, and make the list identical to the keywords declared on the campaign — a mismatch between the two is itself a finding.

## Example of a compliant value

```text
To stop receiving messages, reply STOP, QUIT, END, REVOKE, OPTOUT, CANCEL, or UNSUBSCRIBE. For help, reply HELP.
```