{
  "id": "POL-187",
  "slug": "pol-187",
  "title": "The terms should state the right to change or end the programme",
  "statement": "The SMS terms should state that the brand may change or terminate the programme, and how notice will be given.",
  "rationale": "Programmes end, and a subscriber who simply stops hearing from one has no way to tell whether it closed or whether their opt-out was mishandled. The notice half is what matters: a right reserved with no notice route reads as the business being able to change the deal silently, which is the reading a reviewer takes.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "SMS terms body",
  "severity": "MEDIUM",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "Klaviyo"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "State the right and the notice route together. Done when the terms say both that the programme may change and how you would tell people.",
  "example": "We may change or end the Acme Coffee Rewards text programme at any time. We will post any change on acmecoffee.com/sms-terms and text subscribers before it takes effect.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-187/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-187.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}