# POL-187 — The terms should state the right to change or end the programme

> The SMS terms should state that the brand may change or terminate the programme, and how notice will be given.

- **Rule ID:** POL-187
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `SMS terms body`
- **Severity:** MEDIUM — Usually survives review, but lowers your trust score or invites manual review.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** Klaviyo
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-187/

## Why this rule exists

Programmes end, and a subscriber who simply stops hearing from one has no way to tell whether it closed or whether their opt-out was mishandled. The notice half is what matters: a right reserved with no notice route reads as the business being able to change the deal silently, which is the reading a reviewer takes.

## How to fix it

State the right and the notice route together. Done when the terms say both that the programme may change and how you would tell people.

## Example of a compliant value

```text
We may change or end the Acme Coffee Rewards text programme at any time. We will post any change on acmecoffee.com/sms-terms and text subscribers before it takes effect.
```