{
  "id": "POL-188",
  "slug": "pol-188",
  "title": "SMS terms and privacy policy must link to each other",
  "statement": "The SMS terms must link to the privacy policy, and the privacy policy should link back to the SMS terms.",
  "rationale": "A consumer reading either document should be able to reach the other, and reviewers follow those links to confirm the two belong to the same programme. Orphaned documents also tend to drift apart in content, which produces the contradictions the inverse-trap rules catch.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "terms body + privacy policy body",
  "severity": "MEDIUM",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add a link from the SMS terms to the privacy policy and a link back the other way, so a consumer landing on either document can reach the other and a reviewer can confirm the two belong to the same programme.",
  "example": "See our Privacy Policy at https://acmecoffee.com/privacy for how we handle your information.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-188/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-188.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}