# POL-188 — SMS terms and privacy policy must link to each other

> The SMS terms must link to the privacy policy, and the privacy policy should link back to the SMS terms.

- **Rule ID:** POL-188
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `terms body + privacy policy body`
- **Severity:** MEDIUM — Usually survives review, but lowers your trust score or invites manual review.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** CTIA, TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-188/

## Why this rule exists

A consumer reading either document should be able to reach the other, and reviewers follow those links to confirm the two belong to the same programme. Orphaned documents also tend to drift apart in content, which produces the contradictions the inverse-trap rules catch.

## How to fix it

Add a link from the SMS terms to the privacy policy and a link back the other way, so a consumer landing on either document can reach the other and a reviewer can confirm the two belong to the same programme.

## Example of a compliant value

```text
See our Privacy Policy at https://acmecoffee.com/privacy for how we handle your information.
```