{
  "id": "POL-192",
  "slug": "pol-192",
  "title": "A sweepstakes campaign needs its sweepstakes terms in the T&C",
  "statement": "A Sweepstakes campaign's terms must contain the sweepstakes terms, or a link to them.",
  "rationale": "Prize promotions are separately regulated — eligibility, odds, the no-purchase-necessary route, the sponsor — and a subscriber entering by text has been given none of it if the messaging terms do not carry or link the rules. It is also the fastest way for a reviewer to tell a real promotion from a device for harvesting numbers.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "SMS terms body",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "Sinch"
  ],
  "applicability": {
    "useCases": [
      "SWEEPSTAKE"
    ]
  },
  "applicabilityText": "Applies when the use case is SWEEPSTAKE.",
  "universal": false,
  "remediation": "Publish the official rules and link them from the SMS terms, or reproduce the material terms there. Done when someone entering by text can reach the rules from the terms in one click.",
  "example": "Full sweepstakes rules, including eligibility and the free entry route, are at acmecoffee.com/sweepstakes-rules.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-192/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-192.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}