# POL-192 — A sweepstakes campaign needs its sweepstakes terms in the T&C

> A Sweepstakes campaign's terms must contain the sweepstakes terms, or a link to them.

- **Rule ID:** POL-192
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `SMS terms body`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** Sinch
- **Applies:** Applies when the use case is SWEEPSTAKE.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-192/

## Why this rule exists

Prize promotions are separately regulated — eligibility, odds, the no-purchase-necessary route, the sponsor — and a subscriber entering by text has been given none of it if the messaging terms do not carry or link the rules. It is also the fastest way for a reviewer to tell a real promotion from a device for harvesting numbers.

## How to fix it

Publish the official rules and link them from the SMS terms, or reproduce the material terms there. Done when someone entering by text can reach the rules from the terms in one click.

## Example of a compliant value

```text
Full sweepstakes rules, including eligibility and the free entry route, are at acmecoffee.com/sweepstakes-rules.
```