{
  "id": "POL-195",
  "slug": "pol-195",
  "title": "No affiliate-marketing or lead-generation language in the terms",
  "statement": "The SMS terms must contain no affiliate-marketing or lead-generation language anywhere.",
  "rationale": "AWS and Twilio both mark this non-remediable: a rejection under it ends the campaign rather than starting a fix, because the language is read as a description of the business model rather than as a clause. Terms copied from a template that came from an affiliate network carry it without anyone reading it, which is a very expensive way to inherit somebody else's wording.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "SMS terms and ToS body",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "AWS",
    "Twilio",
    "TCR",
    "Bird"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30951",
      "remediable": false,
      "generation": "gen2"
    },
    {
      "provider": "Bandwidth/DCA",
      "code": "708",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Delete every reference to affiliates, partners, referral commissions and lead sharing from the terms before submitting, and check the source of any template you used. Done when nothing in the document suggests the subscriber's details reach another business.",
  "example": "Replace \"our partners may contact you with related offers\" with \"only Acme Coffee will text you, and only about the Acme Coffee programme you joined.\"",
  "pitfalls": [
    "The codes are non-remediable, so this must be fixed before submission rather than after a rejection. A campaign rejected under 30951 cannot be edited back into life."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-195/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-195.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}