# POL-196 — Opt-out information must appear in all three places

> Opt-out information must appear in the call to action, in the terms and conditions, and in the opt-in confirmation message.

- **Rule ID:** POL-196
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `T&C body + call to action + opt-in confirmation`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-196/

## Why this rule exists

CTIA asks for all three because they reach the subscriber at three different moments — before consenting, when checking later, and in the first message they receive — and the exit has to be visible at each. Satisfying one of them is the normal state of a programme that has never had this checked, and it is not a partial pass.

## How to fix it

Put the STOP instruction in the opt-in disclosure, in the terms, and in the confirmation message. Done when all three carry it in the same words.

## Example of a compliant value

```text
All three say: "Reply STOP to opt out."
```

## Notes

A three-surface conjunction. The confirmation-message half is also checked from the message side; this rule is the one that reports the set as incomplete rather than reporting one surface.