{
  "id": "POL-197",
  "slug": "pol-197",
  "title": "The programme name must appear on the call to action and in the terms",
  "statement": "The programme name or product description must appear both on the call to action and in the terms and conditions.",
  "rationale": "The name is what lets a subscriber recognise a message months later as one they agreed to, and it only works if the same name is used where they consented and where the programme is documented. Businesses use a marketing name on the sign-up and the legal entity in the terms, which reads as two programmes.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "T&C body + call-to-action text",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Use one programme name in the opt-in copy and in the terms, and register it as the brand DBA or display name. Done when both surfaces name the same programme.",
  "example": "Both the checkout box and the terms say \"Acme Coffee Rewards\".",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-197/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-197.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}