# POL-197 — The programme name must appear on the call to action and in the terms

> The programme name or product description must appear both on the call to action and in the terms and conditions.

- **Rule ID:** POL-197
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `T&C body + call-to-action text`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-197/

## Why this rule exists

The name is what lets a subscriber recognise a message months later as one they agreed to, and it only works if the same name is used where they consented and where the programme is documented. Businesses use a marketing name on the sign-up and the legal entity in the terms, which reads as two programmes.

## How to fix it

Use one programme name in the opt-in copy and in the terms, and register it as the brand DBA or display name. Done when both surfaces name the same programme.

## Example of a compliant value

```text
Both the checkout box and the terms say "Acme Coffee Rewards".
```