{
  "id": "POL-201",
  "slug": "pol-201",
  "title": "The terms must name the contracting entity and its address",
  "statement": "The terms of service must identify the legal entity the consumer is contracting with, and its address.",
  "rationale": "The contracting party is who the subscriber has an agreement with, and a reviewer matches that name against the brand record — so terms that say \"we\" throughout leave the registration with no way to bind the document to the business. Trading names make this fail honestly: the site says Acme Coffee, the registration says Acme Coffee Co, LLC, and the terms say neither.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "ToS entity block vs brand.company_name",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "TCR",
    "Twilio",
    "Telnyx"
  ],
  "codes": [
    {
      "provider": "Bandwidth/DCA",
      "code": "807",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Name the registered legal entity and its address in the opening clause of the terms, alongside the trading name if you use one. Done when the entity in the terms is the entity on the brand record.",
  "example": "These terms are between you and Acme Coffee Co, LLC, 1240 Mission St, Suite 400, San Francisco, CA 94103.",
  "notes": "POL-225 makes the stricter comparison — the same entity name across the policy, the terms and the brand record. This rule is the one-document form, so terms that name no entity at all get a specific finding rather than a mismatch.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-201/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-201.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}