{
  "id": "POL-204",
  "slug": "pol-204",
  "title": "The services in the terms must match the campaign description",
  "statement": "The services or products described in the terms must be consistent with what the campaign description says the business does.",
  "rationale": "The two documents describe the same business to two different audiences, and a reviewer reads them together — terms describing a software subscription behind a campaign describing a coffee shop is the shape of a registration assembled from someone else's material. It also happens innocently when a business pivots and the terms are the last thing updated.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "ToS services section vs campaign.description",
  "severity": "MEDIUM",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30886",
      "remediable": true,
      "generation": "gen1"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Bring the services section into line with what the business actually sells, and check it against the campaign description before submitting. Done when both describe the same business.",
  "example": "Terms: \"Acme Coffee sells roasted coffee, subscriptions and brewing equipment.\" Campaign description names the same business.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-204/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-204.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}