{
  "id": "POL-207",
  "slug": "pol-207",
  "title": "The terms should include an acceptable-use clause",
  "statement": "The terms of service must include an acceptable-use or prohibited-conduct clause.",
  "rationale": "The clause is what lets a business remove a user who is abusing the service, and without it every enforcement decision is unsupported. For a brand running a two-way messaging programme it also covers the inbound side, where abusive replies otherwise have no stated consequence.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "terms of service body",
  "severity": "MEDIUM",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add the acceptable-use clause naming the prohibited conduct and the consequence. Done when the terms say what would get someone removed.",
  "example": "Do not use our site or our text programme to send unlawful, abusive or fraudulent content. We may suspend access for anyone who does.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-207/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-207.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}