# POL-207 — The terms should include an acceptable-use clause

> The terms of service must include an acceptable-use or prohibited-conduct clause.

- **Rule ID:** POL-207
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `terms of service body`
- **Severity:** MEDIUM — Usually survives review, but lowers your trust score or invites manual review.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-207/

## Why this rule exists

The clause is what lets a business remove a user who is abusing the service, and without it every enforcement decision is unsupported. For a brand running a two-way messaging programme it also covers the inbound side, where abusive replies otherwise have no stated consequence.

## How to fix it

Add the acceptable-use clause naming the prohibited conduct and the consequence. Done when the terms say what would get someone removed.

## Example of a compliant value

```text
Do not use our site or our text programme to send unlawful, abusive or fraudulent content. We may suspend access for anyone who does.
```