# POL-209 — The terms should state intellectual-property ownership

> The terms of service must include a clause stating who owns the site content and the marks.

- **Rule ID:** POL-209
- **Layer:** Policy pages (`POLICY_PAGE`)
- **Checks:** `terms of service body`
- **Severity:** LOW — Best practice. Worth fixing, rarely fatal on its own.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the privacy policy or SMS terms
- **Required by:** TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/policy-page/pol-209/

## Why this rule exists

The clause is what the business relies on when its product photography or its name is copied, and its absence is one of the markers of a generated stub. It is also the section a reviewer scanning for template output notices first, because it is the one that names the brand most often.

## How to fix it

State ownership in the brand's own name and say what use is permitted. Done when the clause names your business rather than a template's.

## Example of a compliant value

```text
The Acme Coffee name, logo and all content on this site belong to Acme Coffee Co, LLC. You may not use them without our permission.
```