{
  "id": "POL-212",
  "slug": "pol-212",
  "title": "Email and other-channel marketing terms must be kept separate from SMS consent",
  "statement": "Marketing terms for email and other channels must be kept separate from the SMS consent terms.",
  "rationale": "One control covering several channels is the bundled-consent defect Twilio codes at 30913, and the document is where the bundling is usually written down first — \"by subscribing you agree to receive email and text messages\" makes it official. Separating them in the terms is what lets a subscriber take one and not the other, which is the whole point.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "ToS marketing-communications section",
  "severity": "LOW",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30913",
      "remediable": true,
      "generation": "gen1"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Give the SMS programme its own section, with its own consent statement, rather than describing it inside a general marketing-communications clause. Done when a reader can see that agreeing to one channel does not sign them up for the other.",
  "example": "Email newsletter and text messaging are separate programmes with separate sign-ups. Joining one does not join you to the other.",
  "notes": "Graded LOW because the document form of the defect is a drafting question; the BLOCKING form — a single control collecting consent for both — lives in the consent-surface layer, where the harm actually happens.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-212/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-212.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}