{
  "id": "POL-225",
  "slug": "pol-225",
  "title": "Legal entity name must be identical across policy, terms and brand record",
  "statement": "The legal entity named in the privacy policy, in the terms, and on the TCR brand record must be the same name.",
  "rationale": "Reviewers use the entity name to confirm the policy actually belongs to the registering brand rather than being borrowed from a parent, a franchisor, or another business entirely. Three different names across three documents reads as exactly that, and it is a fast rejection because it needs no judgement.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "privacy policy + terms + brand.company_name",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "privacy_policy",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Use the exact registered legal name in both documents. If a parent company owns the policy, add a line naming this brand as a covered entity rather than leaving the mismatch unexplained.",
  "example": "All three read \"Acme Coffee Co, LLC\".",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-225/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-225.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}