{
  "id": "POL-226",
  "slug": "pol-226",
  "title": "The brand name must be identical across samples, SMS terms and the opt-in disclosure",
  "statement": "The brand or DBA used in the message samples must match the brand name in the SMS terms and the name shown in the opt-in disclosure.",
  "rationale": "A consumer encounters the brand name three times — when they opt in, in the messages, and in the terms they consult later — and reviewers check that all three describe one sender. Marketing teams routinely use a shortened trading name in messages and the legal name in the terms, which reads as two different businesses sharing a programme.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "campaign.sample[] + terms body + consent disclosure",
  "severity": "HIGH",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "TCR",
    "CTIA",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Choose one customer-facing name and use it identically in the samples, in the SMS terms, and in the opt-in disclosure. Register that name as the brand display name or DBA so the registration matches too.",
  "example": "All three use \"Acme Coffee\" (registered as the DBA of Acme Coffee Co, LLC).",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-226/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-226.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}