{
  "id": "POL-234",
  "slug": "pol-234",
  "title": "An opt-in incentive must be described in both documents",
  "statement": "Where joining the programme earns a discount or reward, both the SMS terms and the privacy policy's financial-incentive notice must describe it.",
  "rationale": "The offer is the reason most people join, so it is part of the deal rather than a marketing detail — and California treats it as a financial incentive with its own disclosure. A discount described on the checkout box and nowhere else leaves the subscriber unable to check what they were promised.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "SMS terms + privacy policy incentive language vs the opt-in offer",
  "severity": "MEDIUM",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "sms_terms",
  "authorities": [
    "CCPA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Describe the incentive in the terms — what it is, what it requires, when it expires — and cover it in the policy's financial-incentive notice. Done when the offer on the opt-in is documented in both.",
  "example": "Join Acme Coffee Rewards by text and get 10% off your next order. The code arrives in your welcome message and is valid for 30 days.",
  "notes": "Conditional on the opt-in offering an incentive, which no applicability dimension expresses; the criteria pass immediately where none is offered. The policy-side twin is POL-111.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-234/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-234.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}