{
  "id": "POL-252",
  "slug": "pol-252",
  "title": "A sole proprietor still needs a published policy",
  "statement": "Policy pages must be produced for a sole-proprietor brand on the same terms as for any other entity type.",
  "rationale": "One vendor claims sole proprietors are exempt from a compliant privacy policy and another lists sole-proprietor campaigns among its own rejection categories, so acting on the exemption means betting the registration on a single unverified source. The people it would affect are the least equipped to absorb a rejection, which is why the safe reading is to generate the document anyway.",
  "layer": "POLICY_PAGE",
  "layerSlug": "policy-page",
  "object": "brand.entityType vs the policy generation gate",
  "severity": "HIGH",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "TERMINAL_POLICY",
  "artifact": "privacy_policy",
  "authorities": [
    "TCR",
    "Bandwidth"
  ],
  "applicability": {
    "entityTypes": [
      "SOLE_PROPRIETOR"
    ]
  },
  "applicabilityText": "Applies when the brand is a sole proprietor.",
  "universal": false,
  "remediation": "Publish a privacy policy and SMS terms for the sole-proprietor brand and register both URLs, exactly as for a company. Done when the sole-proprietor campaign carries the same two links a standard campaign would.",
  "example": "privacy_policy_url: https://janedoe.com/privacy · terms_and_conditions_url: https://janedoe.com/sms-terms",
  "notes": "The catalog records this as contested: Alive5 claims the exemption as a single unverified source, Bandwidth separately lists sole-proprietor campaigns as a rejection category. The exemption is treated as unproven rather than asserted either way.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/policy-page/pol-252/",
  "markdown": "https://ekas.io/rules/10dlc/policy-page/pol-252.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}