{
  "id": "WEB-001",
  "slug": "web-001",
  "title": "A brand website URL is required",
  "statement": "Every brand registration must carry a website URL or an equivalent hosted online-presence artifact.",
  "rationale": "The website is the primary artifact a reviewer uses to decide the business is real and does what the campaign claims. Without one there is nothing to corroborate the registration against, and most providers will not vet a brand at all.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth",
    "Telnyx",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add the business website. If the business genuinely has no site, a public, indexable business profile page can substitute at some providers — but expect additional scrutiny and a slower vet.",
  "example": "https://acmecoffee.com",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-001/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-001.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}