# WEB-001 — A brand website URL is required

> Every brand registration must carry a website URL or an equivalent hosted online-presence artifact.

- **Rule ID:** WEB-001
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand.website`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio, Bandwidth, Telnyx, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-001/

## Why this rule exists

The website is the primary artifact a reviewer uses to decide the business is real and does what the campaign claims. Without one there is nothing to corroborate the registration against, and most providers will not vet a brand at all.

## How to fix it

Add the business website. If the business genuinely has no site, a public, indexable business profile page can substitute at some providers — but expect additional scrutiny and a slower vet.

## Example of a compliant value

```text
https://acmecoffee.com
```