{
  "id": "WEB-006",
  "slug": "web-006",
  "title": "The website should sit on a custom domain",
  "statement": "The brand website should be on a domain the business owns, not a free platform subdomain.",
  "rationale": "A free platform subdomain costs nothing and takes minutes to create, so it carries almost no evidential weight about a business existing. Reviewers treat it as a weak signal rather than an automatic rejection, but it materially raises the chance of a manual review.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website",
  "severity": "MEDIUM",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Point a custom domain at the site and register that domain as the brand website. Keep the brand email on the same domain so the two corroborate each other.",
  "example": "https://acmecoffee.com rather than https://acmecoffee.myshopify.com",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-006/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-006.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}