# WEB-006 — The website should sit on a custom domain

> The brand website should be on a domain the business owns, not a free platform subdomain.

- **Rule ID:** WEB-006
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand.website`
- **Severity:** MEDIUM — Usually survives review, but lowers your trust score or invites manual review.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-006/

## Why this rule exists

A free platform subdomain costs nothing and takes minutes to create, so it carries almost no evidential weight about a business existing. Reviewers treat it as a weak signal rather than an automatic rejection, but it materially raises the chance of a manual review.

## How to fix it

Point a custom domain at the site and register that domain as the brand website. Keep the brand email on the same domain so the two corroborate each other.

## Example of a compliant value

```text
https://acmecoffee.com rather than https://acmecoffee.myshopify.com
```