{
  "id": "WEB-013",
  "slug": "web-013",
  "title": "A pre-launch placeholder is not a website",
  "statement": "A \"coming soon\" or \"under construction\" page is rejected as the brand website.",
  "rationale": "A business not yet open to customers has no consenting subscribers to message, so the placeholder page and the campaign contradict each other. Reviewers read it as registering ahead of having a programme.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Launch the site before registering. Register once you have a live site and real subscribers.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-013/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-013.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}