# WEB-013 — A pre-launch placeholder is not a website

> A "coming soon" or "under construction" page is rejected as the brand website.

- **Rule ID:** WEB-013
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** TCR, Twilio, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-013/

## Why this rule exists

A business not yet open to customers has no consenting subscribers to message, so the placeholder page and the campaign contradict each other. Reviewers read it as registering ahead of having a programme.

## How to fix it

Launch the site before registering. Register once you have a live site and real subscribers.