{
  "id": "WEB-014",
  "slug": "web-014",
  "title": "Staging, admin and internal hosts must not be the brand website",
  "statement": "Non-production hosts — staging, dev, preview, admin, internal — are not acceptable brand websites.",
  "rationale": "A staging host is not the business's public presence, is frequently access-gated, and often disappears between submission and review. Submitting one usually means someone pasted the URL they had open rather than the live site.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Submit the public production URL customers actually visit. If the staging host is the only one currently live, launch the production site before registering — the vetter will re-fetch this URL days later and a staging box is usually gone by then.",
  "example": "https://acmecoffee.com rather than https://staging.acmecoffee.com",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-014/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-014.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}