{
  "id": "WEB-019",
  "slug": "web-019",
  "title": "The site must stay live for the whole vetting window, not just at submission",
  "statement": "The brand website must remain live and publicly reachable for the entire vetting period, which runs weeks after submission.",
  "rationale": "Vetting re-fetches the site days or weeks later, so a site that was up when the form was filled in is not the thing being judged. The named failure is a password-protected storefront: a shop put into maintenance mode for a redesign, or a trial plan that lapses, takes the brand down with it and the rejection arrives with no hint that timing was the cause.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website over the review window",
  "severity": "HIGH",
  "detectability": [
    "UNDETECTABLE_PRE_SUBMISSION"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "AWS",
    "Bandwidth",
    "Klaviyo",
    "Postscript"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Keep the site public and unchanged until the brand and campaign are approved. Do not schedule a migration, a password gate or a plan downgrade during the window; AWS states 10DLC review takes at least four to six weeks and toll-free three to ten business days.",
  "notes": "Nothing at submission time can settle this — the failure happens after we stop looking. Surfaced as a warning with the deadline: the user has to hold the site up, and to hold off any redesign or hosting change, until approval lands.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Is any redesign, migration, password gate or hosting downgrade scheduled between now and approval?",
    "howToCheck": [
      "Ask whoever runs the site what is planned for the next six weeks. AWS states 10DLC review takes at least four to six weeks and toll-free three to ten business days.",
      "Hold the site public and unchanged until the brand and campaign are approved.",
      "Check any trial plan or hosting subscription that could lapse mid-review."
    ],
    "failureLooksLike": "A shop is put into maintenance mode for a redesign three weeks after submission. Vetting re-fetches the site, finds a password-protected storefront, and the rejection gives no hint that timing was the cause."
  },
  "url": "https://ekas.io/rules/10dlc/website/web-019/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-019.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}