{
  "id": "WEB-022",
  "slug": "web-022",
  "title": "A login-gated product needs a public description page",
  "statement": "Where the brand's service genuinely sits behind a login, a public page describing the business and its messaging programme is required.",
  "rationale": "Plenty of legitimate businesses are entirely authenticated products, and rejecting them outright would be wrong. The requirement is a public surface a reviewer can read — not that the product itself be open.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Publish a public marketing or about page describing what the business does, who it serves, and what the SMS programme sends, and register that URL as the brand website.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-022/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-022.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}