# WEB-022 — A login-gated product needs a public description page

> Where the brand's service genuinely sits behind a login, a public page describing the business and its messaging programme is required.

- **Rule ID:** WEB-022
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** TCR, Twilio, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-022/

## Why this rule exists

Plenty of legitimate businesses are entirely authenticated products, and rejecting them outright would be wrong. The requirement is a public surface a reviewer can read — not that the product itself be open.

## How to fix it

Publish a public marketing or about page describing what the business does, who it serves, and what the SMS programme sends, and register that URL as the brand website.