{
  "id": "WEB-024",
  "slug": "web-024",
  "title": "The site must not look inauthentic",
  "statement": "A site judged to be a shell, an unmodified template, scraped or fabricated content, or stock-imagery-only is rejected.",
  "rationale": "Fraudulent registrations stand up a plausible-looking site to satisfy the website requirement, so reviewers learned to judge authenticity rather than mere existence. This is distinct from a site being incomplete: an unmodified theme demo with lorem text fails even though every required page exists.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR",
    "Twilio",
    "AWS",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Publish real content: actual products or services with real descriptions and prices, a real About page, real contact details, and photography of the actual business.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-024/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-024.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}