# WEB-024 — The site must not look inauthentic

> A site judged to be a shell, an unmodified template, scraped or fabricated content, or stock-imagery-only is rejected.

- **Rule ID:** WEB-024
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** TCR, Twilio, AWS, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-024/

## Why this rule exists

Fraudulent registrations stand up a plausible-looking site to satisfy the website requirement, so reviewers learned to judge authenticity rather than mere existence. This is distinct from a site being incomplete: an unmodified theme demo with lorem text fails even though every required page exists.

## How to fix it

Publish real content: actual products or services with real descriptions and prices, a real About page, real contact details, and photography of the actual business.