{
  "id": "WEB-026",
  "slug": "web-026",
  "title": "The site must look established rather than erected for the registration",
  "statement": "The website should show signs of being an operating business, not a shell created to pass vetting.",
  "rationale": "Reviewers weigh apparent age and depth because a site built the week before registration is the standard fraud pattern. Thin, brand-new sites are not automatically rejected but attract manual review and slower vetting.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR",
    "Twilio",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Publish real depth before registering: products or services with detail, an about page, contact information, and any customer-facing content that shows the business operating.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-026/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-026.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}