{
  "id": "WEB-027",
  "slug": "web-027",
  "title": "The site must be more than a bare lead-capture form",
  "statement": "A URL resolving to a standalone lead form with no surrounding business site is rejected.",
  "rationale": "A page whose only content is a form collecting a phone number is the archetypal lead-generation surface, and lead generation is precisely what the consent-transfer rules prohibit. Reviewers therefore treat a bare form as evidence of the business model rather than as a thin website.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "Twilio",
    "TCR",
    "AWS"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30920",
      "remediable": true,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Point the brand website at your full site — home, about, contact, and product or service pages — rather than at the campaign landing page. Keep the landing page for the message flow field.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-027/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-027.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}