# WEB-027 — The site must be more than a bare lead-capture form

> A URL resolving to a standalone lead form with no surrounding business site is rejected.

- **Rule ID:** WEB-027
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** Twilio, TCR, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-027/

## Why this rule exists

A page whose only content is a form collecting a phone number is the archetypal lead-generation surface, and lead generation is precisely what the consent-transfer rules prohibit. Reviewers therefore treat a bare form as evidence of the business model rather than as a thin website.

## How to fix it

Point the brand website at your full site — home, about, contact, and product or service pages — rather than at the campaign landing page. Keep the landing page for the message flow field.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30920` | yes |