{
  "id": "WEB-030",
  "slug": "web-030",
  "title": "E-commerce brands need a published catalog",
  "statement": "An e-commerce brand must show a real, populated product catalog rather than a placeholder store.",
  "rationale": "An empty or demo store is the e-commerce version of a shell site, and it directly contradicts a campaign describing order and promotional messaging. There are no orders to notify anyone about.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR",
    "Twilio"
  ],
  "applicability": {
    "verticals": [
      "RETAIL"
    ]
  },
  "applicabilityText": "Applies when the vertical is RETAIL.",
  "universal": false,
  "remediation": "Publish the real catalog with products, prices and descriptions before registering.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-030/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-030.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}